Privacy Policy

At Little Village Antenatal, I take your privacy seriously. This policy explains what information I collect, how it's used, and how it's kept safe. If you have any questions, please feel free to get in touch.

Little Village Antenatal
Effective Date: May 15th, 2026

1. Introduction

Little Village Antenatal (“we”, “us”, “our”) is committed to protecting your personal data and respecting your privacy.

This Privacy Policy explains how we collect, use, store, and protect your personal data when you:

  • Visit our website

  • Enquire about or book our services

  • Attend our antenatal courses

  • Communicate with us

We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Who We Are

Little Village Antenatal provides antenatal education courses designed to support expectant parents through pregnancy, birth, and early parenthood.

Data Controller:
Suzanne Garrity
Little Village Antenatal
Email: lvantenatal@outlook.com
Phone: 07306022031
Website: littlevillageantenatal.com

As the data controller, we are responsible for how your personal data is collected and used.

3. The Personal Data We Collect

We collect only the data necessary to provide our services safely and effectively.

3.1 Personal Details

  • Full name

  • Email address

  • Telephone number

  • Home address (where required)

3.2 Pregnancy and Course-Related Information (Special Category Data)

  • Estimated due date

  • Relevant health or pregnancy information (only where voluntarily provided and necessary for course delivery)

  • Partner or support person details

This information is considered special category data under UK GDPR.

3.3 Booking and Payment Information

  • Course booking details

  • Payment records

  • Billing information

Note: We do not store full card payment details. Payments are processed via secure third-party providers.

3.4 Communication Data

  • Emails, messages, and enquiries

  • Feedback and course evaluations

3.5 Website Usage Data

  • Information collected via cookies and analytics tools (see Section 10)

4. How We Use Your Personal Data

We use your personal data to:

  • Manage and confirm course bookings

  • Deliver antenatal education services

  • Communicate important updates and course information

  • Ensure participant safety and appropriate support

  • Respond to enquiries and provide customer support

  • Maintain records for legal, tax, and insurance purposes

  • Improve our services based on feedback

  • Send marketing communications where you have opted in

We do not use your personal data for automated decision-making or profiling.

5. Lawful Basis for Processing

We process your personal data under the following lawful bases:

5.1 Contractual Necessity

To fulfil our contract with you, including:

  • Managing bookings

  • Delivering antenatal courses

5.2 Legitimate Interests

To operate and improve our services, including:

  • Internal record keeping

  • Service development and feedback analysis

We ensure these interests do not override your rights.

5.3 Legal Obligation

To comply with legal and regulatory requirements, including:

  • Tax and accounting obligations

  • Insurance requirements

5.4 Consent

We rely on your consent where required, including:

  • Sending marketing communications

  • Processing special category data (see below)

5.5 Special Category Data (Health Information)

Where we process pregnancy or health-related information, we rely on:

  • Explicit consent under Article 9(2)(a) UK GDPR

You are not required to provide this information, but it may limit our ability to tailor support during courses.

You may withdraw your consent at any time.

6. Sharing Your Personal Data

We do not sell your personal data.

6.1 Course Delivery Professionals

We may share limited personal data with trusted professionals involved in delivering course sessions, such as:

  • Breastfeeding counsellors

  • Paediatric first aid trainers

This sharing is:

  • Limited to what is necessary

  • For the purpose of delivering safe and effective sessions

  • Done with appropriate safeguards

Where required, we will obtain your consent.

6.2 Service Providers (Data Processors)

We use trusted third-party providers to support our business operations, including:

  • Payment processors

  • Email and communication platforms

  • Website hosting and analytics services

These providers:

  • Process data on our behalf

  • Are contractually required to protect your data

  • Must comply with UK data protection laws

6.3 International Data Transfers

Some service providers may process data outside the UK.

Where this occurs, we ensure appropriate safeguards are in place, such as:

  • UK-approved Standard Contractual Clauses

  • Adequacy regulations where applicable

7. Data Security

We implement appropriate technical and organisational measures to protect your personal data, including:

  • Password-protected systems

  • Secure email platforms

  • Restricted access to personal data

  • Secure storage of physical records

While no system is completely secure, we take all reasonable steps to protect your information.

8. Data Retention

We retain personal data only for as long as necessary.

This includes:

  • The duration of your course and follow-up period

  • Up to 6 years for legal, tax, and insurance purposes

After this period, your data will be securely deleted or anonymised.

9. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data

  • Correct inaccurate or incomplete data

  • Request erasure of your data

  • Restrict processing

  • Object to processing

  • Withdraw consent at any time (where applicable)

  • Request data portability (where applicable)

To exercise your rights, please contact us using the details below.

You also have the right to lodge a complaint with the:

Information Commissioner’s Office (ICO)
Website: https://www.ico.org.uk

10. Cookies and Website Use

Our website may use cookies to improve user experience and analyse website traffic.

These may include:

  • Essential cookies – required for website functionality

  • Analytics cookies – to understand how visitors use the site

Where non-essential cookies are used, you will be asked to provide consent via a cookie banner.

You can manage your cookie preferences at any time.

11. Marketing Communications

If you opt in, we may send you:

  • Course updates

  • Relevant information

  • Newsletters

You can withdraw your consent at any time by:

  • Clicking the unsubscribe link in emails

  • Contacting us directly

We will never send marketing communications without your consent.

12. Changes to This Policy

We may update this Privacy Policy from time to time.

The latest version will always be available on our website.

13. Contact Details

If you have any questions or wish to exercise your rights, please contact:

Suzanne Garrity
Little Village Antenatal
Email: lvantenatal@outlook.com
Phone: 07306022031